Ottawa, the capital of Canada is one of the largest cities in the country. For most businesses in a city like Ottawa, SEO is hardly a concern. There are very few who actually take measures to improve their rankings. Others? They do it less often. When someone searches for a keyword in Ottawa, it usually brings in results from Ottawa, Ontario, which is a larger area. What this means is that there is not much competition among businesses for rankings.
This makes it easier for even the smallest of businesses to dominate search engines. So, there is a need to add the precise locality. For example, “Ottawa, Illinois,” followed by the key phrase you intend to search.
Local Businesses: The prime clients for SEO
Unfortunately, today, marketers target local businesses for SEO and see them as their primary clients. Let’s face facts. They want to take over these businesses quite aggressively.
The continuous boom in mobile technology has resulted in access to the internet anytime, anywhere. Analyzing this in a logical way, it means that it would be easier to be found in search engines. However, in many small areas, this trend has only been lightly felt. Due to this low impact, selling SEO services is that much harder, while it could also make the process of SEO that much easier. After all, it is easy to do anything without much competition, isn’t it? And what’s more? It’s cheap!
So, here’s the situation. Does one need to spend more time and money on SEO now that it’s cheaper for a strong hold on rankings? Or does one need to wait to see how things go? Or there could even be a good number of customers that come from different sources. Or even a new technological breakthrough that thrusts us forward or changes our course.
If businesses are hoping to get something out of it, then that’s a good sign. However, non-action can result in devastation.