Business today is all about going ‘digital.’ Digital marketing allows businesses to target and track specific markets for better ROI. Whether the business is big or small, making the shift towards digital is definitely worth it. But before you do that, here are some things to keep in mind.
1. What KPIs are you measuring?
KPIs or Key Performance Indicators are elements that need to be measured for the success of any marketing campaign. These indicators allow you to see the success rate of your campaigns. Reputable digital marketing agencies in countries like USA and Canada already know these factors and can tailor it according to the kind of business. However, some KPIs you should be looking at are:
Traffic is the number of people who visit your website.
This is the source of traffic to your website. That is, where that traffic is coming from.
Cost Per Lead
The amount of money required to acquire a lead through each marketing source.
Revenue Per Lead
This is the amount of money made for each lead generated.
2. How would the agency make use of content?
The agency should not only be able to tell the story of your company’s image, it must also carry out multi-channel marketing to promote that content. It should use keywords that your company’s customers are looking for. This will help increase traffic to your website. So, you will need to ask the agency how they plan to create and promote content. What channels will they use?
3. How much would the project cost?
Determining the project cost is vital to its success, and for ROI. So, ask the agency how much they charge on an hourly basis. Also remember to ask them if the cost exceeds a fixed budget, so that you can plan accordingly.
4. How much time would this project need?
Ask the agency how much time they would need to complete a given project. Also, ask them how the company can keep track of the work progress.
5. What is the outcome of the project?
This last question is the hard part. It is often not easy to estimate the project’s outcome, especially when dealing with a new client. Most agencies promise you fast results. Always remember that they’re trying to blow a hole in your pocket. Companies that are being straight with you will tell you both the positive and negative aspects of the outcome.
While it is hard to find an agency that befits your company, there are agencies out there that can help you in your digital marketing efforts. For example, there are wonderful digital marketing agencies throughout Canada and the USA that offer excellent, cost-effective services. So, what are you waiting for? Go to the internet and start looking for them!