What Is a Content Marketing Strategy?

The term content strategy has been used in the industry as the management of media and has particularly been popular in the web development since the 1990s. Content strategy is generally recognized as user experience, design and other ways of managing how information is delivered to the users.

To ensure your content meets both your brand’s needs and interest in your audience, creating a content strategy is how you plan for guaranteed results. Whether you are writing content for a blog, an article, social media or a video, creating a strategic approach to content marketing will revive your content for all that matters.

Before you get ahead and jump to creating a content strategy you have to ask yourself some basic questions. Such as, what is the function of the content that you are going to deliver to the world? Determining the type of your content, tuned to a brand, will play a key role in your complete content strategy.

How to build a Content Marketing Strategy:

 Content Marketing Strategy in canada

Content marketing is the choice of 70 % of B2B marketers. While there can be different frameworks for your marketing strategy, you can list out the key components to build your content strategy. Between your audiences’ passion and your brands USP, lies the content delivery territory.

What unique content you can bring that will earn your brand and its customer’s loyalty?

Depending on your brand’s image, you can approach the type of content you are going to curate for the audience. However, we have outlined some simple steps to achieve the peak interest for an audience to take action.

Inspire: Give your audience some engaging story that evokes emotional value.

Educate: Give as much information as you can fathom to the customer and satisfy every question that he can come up with, building trust in the brand.

Entertain: Give your audience a surprise element to talk about to their friends and make them share your content.

The core idea of a content strategy is to determine how you will engage your audience and regulate the content to the core message of your brand and its tone. The created content is always important and should be created with the intention of being effective. To help you to do that take this key considerations in mind.

  • Who is reading it?

  • What problem is it going to solve for that audience

  • What makes it unique

  • What formats you want to use

  • Your publishing channels

  • How you will you manage the process

Content Generation Plan:

There are several formats to plan your content and brainstorming the ideas to make sure your target audience gets the required engagement via your content is of prime importance.

Following a content creation plan in the following guideline will make sure the content is most relevant to the readers and the brand.

Findable: While you can create great content with an attractive headline, readers should be able to find them easily. The channels you are going to focus on and how you are going to present the content, will ensure maximum viewer ship and that is important.

Readable: Going through a long and windy article will make the reader maladapted for the message, on the same time it is uninteresting to the reader. The overall goal for the content is to welcome readers and give them good experience with consumable and easy yet interesting content.

Understandable: Just like readability of the content, you have to make the reader understand; what is your objective in the content that you are presenting to them. Giving a vague message, or beating around the bush, will fail the purpose.

Actionable: Making random connections with your content will overwhelm the reader. Therefore, market content that motivates them to take action.

Shareable: There are steps you can take to make your content shareable. Make your content relevant and exciting enough to make people share them on social media, also ensure to have share button with your content.

As you develop your content creation plan, simultaneously make a note of how you are going to make them and organize them. We have three recommendations for content with the following framework:

Help Contents:

In this section of the plan, you should include the fans! For all customer needs; round the year. Such as how-to content, tutorials, and all kind of customer queries.

Hub Contents:

The content that is aimed to give a fresh perspective to the audience and engage them in your current development. Offers and discounts and other engagement should come here.

Hero Contents:

These are the contents of your product launch, events, and industry benchmarks. The broad perspective to the world.

Content Marketing Strategy Principles:

Set a Goal

The focus should be on developing a content marketing plan with a purpose, and that’s a good place to start. Jot down the goals for your content, what purpose will it serve you. This will give you an outline of the brainstorming sessions and in determining what is best for your end results.

Do a Target Audience Audit

To make a fruitful plan, you need to identify the exact (or close) to the buyer persona and define them with a clear mental picture. This is crucial for someone who is in beginning stages of starting a marketing campaign. You will produce more relevant and valuable content that will interest your readers and convert them to your brand.

If you already have a picture of the target audience, it is always good to refresh and update them before creating a new content plan for your growing audience. So, if you have been posting blogs for a while, creating a one all-comprehensive master E-book, with all product information will be for some loyal brand connoisseur.

Have a Content Management System

To manage a year’s content can overwhelm you if you have not ensured a proper system in place. Several good options such as WordPress are available with sections for content creation, content publication and content analytics.

Think-tank you’re Ideas:

Get all your ideas on a paper or a spread sheet and allocate them to balance the tone of your marketing plan. Search for several resources available and see what your competitors are doing. Try to create something new for your audience to enjoy and also create brand recall.

Make The Relevant Content:

You have the tools and the target, now get some of the recommended formats for marketer and templates for following popular formats.

  • Blogs
  • E-books
  • Templates- generating leads
  • Info graphic
  • Videos
  • Podcast
  • External Content

List of formats:


Content Curation

Case Studies



E-mail Newsletters/Autoresponder


Book Summaries

Tools Review



Q&A Session




Day in the Life of” Post




Mind Maps


Online Game

Helpful Application/Tool

Opinion Post

White Papers





Slide shares






Pin boards

Photo Collage

Original Research

Press Releases





User Generated Content

Company News


Publish and Manage Content

Your marketing plan should cover your target audience and the editorial calendar will keep you on the right track of creating a diverse content for your website. Following which you should have a social media content calendar so you can promote your content on other platforms.

A good beginning point is to have tried and tested idea to promote with the listed formats. However, you should include timely topics you can come-up with. The additional content will serve you to jump your traffic, apart from the regular content you will have in your editorial calendar. So you will serve them as an addition to your arsenal.

Most popular ways are to home continent around holidays such as New Year Eve and Christmas, will have the widest readers, which is worth publishing on your blog or social networks.

Written By

Debarshi D (@Debarshi) is a Content Writer for the website SEO Cabrera.

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